Key Performance Indicator Examples
Accounting
- Gross Income
- Net Income
- AR Aging
- Financial Runway / Burn-rate
Operations
- Product Output (by Product or Location)
- Inventory Turnover
- Inventory Levels (by Product or Location)
- Slow Moving Inventory
- Waste and Scrap Levels
- Unit production costs
- Product returns
- Service calls and complaints
- Repeated orders
- Defects (by Severity, Days Outstanding, Assigned Owner)
- Help Desk Tickets (by Severity, Days Outstanding, Assigned Owner)
- Project Status (by Budget, On-time Delivery, etc.)
- Staff External Utilization (i.e. "Staff Billability")
- Staff training days
- Staffing absence
Sales
- Revenue (by Lead Source or Type)
- Revenue (by Sales Rep, Territory, or Manager)
- Revenue (new customer vs repeat customer)
- New Customers
- Sales Appointments
- Sales Proposals (Proposed, Won, Lost, Outstanding)
- Contracts and Closed Business
- Customer Events
- Customer Satisfaction Ratings
- Testimonials
- Referrals
Marketing / Social Media
- Website Visitors
- Website Top Content
- Website Top Traffic Sources
- Website Content Contributions (Blog Entries, Case Studies, etc.)
- Email Campaigns (by Sent, Bounce, Open, adn Click Rates)
- Facebook Fans
- Twitter Followers and Tweets
Supply Chain
- Percentage of orders recieved on time
- Item fill rate (% received vs. ordered)
- Percentage of items damaged or out of compliance with specifications
- Order fulfillment lead time vs. standard lead time
- Days of supply of inventory for a supplier
- Carrier compliance or measure of transportation charges versus standard costs
- Invoice accuracy versus target
- Sales of supplier products versus sales plan
Human Resources
- Employee Job-role Performance
- Employee Headcount
- Employee Turnover
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